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There's a lot of great
production music out there. Problem is, most libraries
just aren't designed for radio. And, when you're
on a deadline, wading through a few hours of material
geared towards someone producing a movie to find one or
two usable cuts is about as much fun as an IRS audit.
Suppose someone did all
the work for you? Suppose someone went through the
world's best production music libraries, took out all
the really good, really usable, stuff, threw out
all the useless edits, and categorized them in a way
that makes sense for us radio hounds (and not some guy
producing wedding videos)?
You'd call such a library
"Essential." Funny; so do we.
Essential Radio is
designed to be used, and used a LOT.
First, we select the best
music libraries out there. We look for superb
production values as well as great composition. This is
the really, really good stuff!
Secondly, we narrow it
down to the best material for use in RADIO only.
Documentary themes need not apply.
Next, we use only the
:60 and the :30 cuts, and we get 20 different themes
on a CD, so you don't have to go shuffling CDs to find
the track you want.
Then we organize
them in a way that makes sense to radio - that's
why you see categories like Retail, Imaging and News and
Weather as well as Classic Rock and Club.
And, finally, we update
you constantly, so you're always getting the latest and
the best.
And Essential Radio
covers just about every musical
genre there is,
so whether you're tracking down a new traffic bed or
need the perfect cut for that new advertiser, you can
find it in Essential Radio.
Our goal is to make
Essential Radio the most used, most usable library in
radio. Once you have Essential Radio, you'll wonder
how you ever worked without it.
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