Premiere Jingle Service

Premiere Jingle Service
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Why A Jingle?

85% of all national broadcast advertisers use jingles.
Studies have shown that music can make an advertiser's message four times more effective than straight "voice" commercials.
Jingles allow an advertiser to play on a level playing field
Successful broadcast advertisers often use mnemonics which set memory traps and then spring them upon potential customers.
Jingles help listeners or viewers "visualize" your client's business.
Jingles can easily be targeted to reach a specific demographic. Rock and roll for a younger target audience... easy listening for an older listening audience.
Effective commercials are simple. Jingles target a busy listener with a clear and concise theme that will not only entertain but generate traffic, sales and ultimately profits for your client.
Jingles make your client's broadcast efforts sound more professional and add life to straight "voice" commercials.
Jingles add consistency to your client's marketing mix and can be incorporated as a theme for all of his advertising efforts, including print.
A jingle will eliminate the need to reinvent the wheel each time your client goes on the air.
A jingle is an excellent way to help your client to a better bottom line.

Premiere Jingle Service

Because Nobody Hums a Newspaper Ad

The Premiere Jingle Service is a unique selling tool designed to help your station to a better bottom line.

Call them what you like - musical images, audio logos, singing commercials - "jingles" are a time-tested method of making a radio advertiser's commercials more effective. People will talk about your client's commercials. All of these things accomplish every radio advertiser's goal: increased TRAFFIC... SALES... and ultimately PROFITS.

From your client's perspective, jingles lead to results. And a client who gets results is a happy client who will spend more money on your station.

From your station's perspective, jingles are a way to command a larger portion of your client's advertising budget. They make the production of "winning" spots easier by eliminating the "reinventing the wheel" syndrome with every commercial.

Jingles make money for radio stations in several ways:

1. As a value-added tool to reward better advertisers for long term and/or substantial commitments to your station.

2. A major source of Non-Spot Revenue.
Bill Gates paid $10 million to use the Rolling Stones "Start Me Up" as his jingle... national advertisers typically spend upwards of $50,000 for jingles. You can make jingles a profit center without selling a single minute of inventory.

Any current or future advertiser is a jingle prospect. The Premiere Jingle Service give you the ammunition to give your client and your station the competitive edge.